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Additions to the Library


The Unconventional Thinking of Dominant Companies: The New Formula for Market Dominance

By Jim Bramlett (Missouri State)

Publisher: CreateSpace Independent Publishing Platform

ISBN: 1719211787

In today’s uber-competitive business world, dominant companies think differently. They center everything they do around maximizing their customer's experience and engineer backwards to ensure their customers are saving time, effort, and money. There is a mathematical formula called the Hassle Quotient that dominant companies use to ensure they maintain their status and never rest on their laurels. The old rules don’t apply and it’s not easy to dominate, but companies that do have common traits. In this book, you will learn to take advantage of these traits and measure your success on the way to becoming truly dominant.

Jim Bramlett is a logistics industry veteran with over 40 years of experience leading companies and specializing in the development of new products and services. Jim has founded multiple companies and been on the leading edge of new logistics processes and technologies and focusing on competitive advantage and differentiation. Over his career, Jim has worked for both Fortune 500 companies as well as smaller family-owned enterprises. Throughout his career, Jim has picked up certain traits and characteristics of companies that not only are great companies but come to be dominant in their market space.

Reprinted from Amazon.com

The Man Who Loved Georgia Tech: A story of the remarkable life of the Honorable Lawrence Wood “Chip” Robert, Jr.

By Susan S. Robert

Publisher: Gorham Printing

ISBN: 978-0-692-92200-2

The Honorable Lawrence Wood “Chip” Robert Jr. (Georgia Tech) was a famous Atlanta architect, FDR’s right-hand man, a power in national politics, and one of the creators of the Marshall Plan.

A Georgia native, Chip Robert Jr. became recognized as a principal player in bringing industry and prosperity to the South. He founded one of the largest architecture firms in the nation, served as FDR’s Assistant Secretary of the Treasury, worked tirelessly on many of the public works projects that helped pull the country out of the depths of the Depression, and so much more. And through it all, his love for his alma mater Georgia Tech remained strong where he was an initiate of the Gamma Alpha Chapter (Georgia Tech), captain of the cross country, football, and baseball teams, and graduated with degrees in civil engineering and experimental engineering.

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